Marketing Strategy

5 Tips for Promoting Your B2B Podcast

todayJanuary 31, 2022 40

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Podcasts have never been bigger now that more people prefer listening to podcasts while they work at home. That being said, now would be the perfect time to put your podcast to the ears of as many listeners as possible. The only way to make that happen is to promote your podcast to the right people. The following are a couple of ways you can market your podcast and build your listener base.

1. Start with Audience Demand

The first thing you need to do is find out what types of podcasts your target audience may be looking for. If you are podcasting about a niche topic, it’s best to look for podcasts that might be talking about similar topics. Then, you can look for other podcasts that might be talking about things your audience might also be interested in, but on a larger level.

It’s essential to find the established podcasts within your niche that have the most listeners and go from there.

2. Connect with Expert Listeners

There is a massive amount of potential listeners out there, waiting to be converted into your audience. If you want to get the most exposure possible, it’s a good idea to go directly to influential individuals within your niche. After all, podcast listeners are often likely to want to listen to a new podcast if it’s being recommended by someone else.

So, how do you find those influencers to promote your podcast? There are numerous ways to start. On LinkedIn, for instance, you can search by keyword to find niche influencers. Or, you can look at Twitter to find people who tweet things related to your podcast. It’s also possible to look at PR database lists to find new people to contact.

3. Use Internal Promotion to Boost Awareness

Finding influential people is a great way to get people listening to your podcast, but it won’t do you much good if you don’t promote the podcast internally. An easy way to do that is to offer your podcast as a tool for your audience to use.

An excellent example of this would be if you have a podcast that talks about business. You can offer listeners a free guide to help them improve their business. That way, they have a reason to download your podcast and learn more about your brand.

4. Create a Website for Your Podcast

Podcasts that only have a landing page on your website don’t get much attention. Instead, you should create a dedicated website for your podcast to reach more people.

You might also want to use that website as a place to provide information on anything related to your podcast. For instance, you might want to include a schedule of your podcast releases, a way to contact you, a list of your past episodes, and more.

5. Optimize for Search

Your website will do you no good if search engines can’t find it. To get the most exposure, you need to optimize your website to be found in search. You can do this with a tool like Yoast, which will help you best optimize your website to be found by anyone searching for it.

Once you have the right keywords in place, you can promote the podcast on social media and other platforms with a high level of visibility. This can help you reach new people and get your podcast exposed to a wider audience.


Your podcast is a big investment of your time and money, but it’s also an investment in your business. So, it’s essential to promote the podcast in the best way possible to get the most out of it. You can use the tips above to promote your podcast and get listeners to download your podcast.

Helium Radio Network is the perfect place to enjoy podcasts, radio, and music at no cost. We host live radio channels and podcasts for people who want to get on the air and spread their message. You won’t find a better all-in-one streaming platform out there than Helium Radio Network. Sign up today to get your podcast featured on our platform.

Written by: #HeliumRadio

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