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"radio commercials"
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Industry

The Audio Debate: Internet Radio Advertising vs. Terrestrial Advertising

Think about the radio and the podcasts you listen to and when. Do you have the radio on at home? Do you listen to podcasts during your commute to and from work? Or is it the opposite with those two? Where do you hear the commercials? We ask that to mean where do the commercials that you actually consume and absorb come from, the television or the podcasts? More than likely, […]

todayOctober 25, 2017 117

"monetize your podcast"
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Marketing Strategy

How To Generate Revenue With Your Podcast

Many podcasters in the world enjoy podcasting because it's an outlet for them to speak their mind. Other podcasters like sharing their knowledge, their beliefs and their two cents. Whether or not, you want to make income as a result of speaking, read this week's blog. We're in the big Leagues discussing how you can generate revenue with your podcast. Contrary to popular belief, there are several ways to monetize […]

todayOctober 18, 2017 37

"neilsen ratings"
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Industry

Understanding Neilsen Ratings in the World of Audio and Radio

Whether it's the medium of television or radio, when people hear "ratings," usually their next thought is "Neilsen." Not everyone knows who Neilsen is, so allow us to elaborate. Neilsen Holdings PLC, better known as simply "Neilsen," is a publicly-traded trend-tracking company. Their primary purpose is to collect, organize and analyze consumer goods and behavior through products and media across the globe. In short, they know what consumers buy, watch […]

todayOctober 11, 2017 37

"beauty and the burg"
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General

The Cindy Stovall Project

Our last show host blog was well received. Therefore we're continuing the show host series with some arts and culture. We interviewed Cindy Stovall, the show host behind Beauty & The 'Burg ("BATB") to learn about her personal back story, her history with podcasting and how the show came to be. From the New York Arts to the St. Petersburg Arts The Stovalls are a family from New York City. […]

todayOctober 4, 2017 52

"targeting leadership"
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Podcasting

Mary Trombitas: Mother, Leader, Coach, Author, Podcaster and Speaker

Mary Trombitas has years of experience to back the many diverse facets of her business. As a certified human resource professional (SPHR and SHRM-SCP), she has worn many hats. On top of having the hardest job in the world—being a mother—Mary is also a leader, a coach, an author, a podcaster and a public speaker. Additionally, as the founder of Targeting Leadership, she's one tough cookie! Mary Trombitas is not […]

todaySeptember 27, 2017 66

"late night parents"
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Host Spotlight

The Ted Hicks Perspective

Ted Hicks, co-host of Late Night Parents (LNP), caught up with our writers for an official interview. As part of our Helium Radio Network launch, we decided to blog about our more well-known veteran radio show hosts. The goal was to open up our audience and their loyal listeners to insight. We felt growth and exposure toward both parties by sharing their stories. In this blog, we’ll be covering the […]

todaySeptember 20, 2017 341

"Multichannel Marketing"
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Marketing Strategy

Integrating Your Audio Through Multichannel Marketing

How Integrated are your Marketing Channels? For over 9 years now, we have worked with small-to-medium businesses (SMBs). One thing always remains the same: little to no integration exists across marketing platforms and there is no broad long-term strategy to connect the platforms. What we tend to see are business owners or marketing companies strictly focusing on whatever tactics cost the least or have the biggest return on investment--either minimum dollar or […]

todaySeptember 13, 2017 43

"best website for audio"
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Marketing Strategy

Choosing The Best Website For Your Podcasts

As a podcaster, you have made the leap of faith into the world of marketing. You're marketing yourself and your ideas to the world. Tune in to our blog on picking the best website for your podcasts and audio content. Even if you are not a podcaster yet, you can start on the opposite end by knowing what website you can use once you become a podcaster. Be sure you […]

todaySeptember 6, 2017 18

"podcast on your own web page"
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Featured

Why Your Podcast Needs Its Own Web Page

It should be a given that ANY business in today's day and age needs its own web page. Whether it's a landing page, a squeeze page or a traditional website, a web page is still a web page. Not everyone out there immediately goes on the hunt for social media platforms before making an informed decision. If a consumer is interested in purchasing a product, a single social media post […]

todayAugust 23, 2017 100

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