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Long gone are the days of Napster and music sharing without legal consequences. Everyone did it, so what was the harm? Now, dollars and laws are tied to nearly everything in the music industry so someone can get their cut, whether they are truly owed it or not. We’re bringing you an overview of music royalties and the organizations that govern how money is collected. Understanding the Basic Types of […]
In our previous blog, we discussed advertising with radio commercials and the many benefits of using radio over television and print media. We’re picking up right where we left off on part 1 of the Value Added series with voiceover commercials. Radio Commercials Have Their Importance (Continued) Using radio commercials in your advertising campaign provides you have a means of measuring your results. Going national or worldwide with a radio […]
Commercials … Voiceovers … Advertising … oh my! Are you utilizing all three of these tools the way you should? Are you using them for the reasons you should? In this blog, we go outside of the airwaves and look at the pieces that come before, during, and after FM, AM or XM radio. We decided to blog about both commercials and voiceovers as they are both forms of advertising. […]
After all the knowledge we’ve shared on getting started with podcasting, you should be ready to finally speak on the air! Keep in mind that this takes practice and no one is perfect. Some people are natural speakers, while others need to practice and become familiar with it. As long as you're willing to put in work and practice—practice—practice, you will no doubt improve as time goes on. Your podcasts […]
Before you read this blog on podcast distribution, be sure to have read all our previous essential blogs on podcasting. We have written a slew of blogs, but these are the key blogs to getting started: 1. Podcasting 101 | A Simple Guide To The Basics 2. How To Structure A Podcast For 2017 3. Setting Up Your Podcast For Success 4. Reasons You Should Outsource Production of Your Podcast […]
With the rise of streaming audio, radio and video services today, there is a lot of media overlap. The same shows and digital audio can be found, streamed and downloaded across multiple services. Movies on Netflix can be found on Amazon Prime, which may also showcase current TV shows that are only offered to Hulu subscribers. The same thing can be said for digital audio. Electronic dance music on Beatport […]
Publishing a podcast can be a great way to communicate with the world. Whether you’re putting out a weekly or monthly show, you’ll find it allows anyone to have a voice on any number of topics. Once you get started with this option, you’ll want to figure out whether or not you’re making an impact. If you’re just publishing without caring whether or not you’re getting any attention, then you’re […]
A lot of people wonder what the best way is to cut through the crowd, get noticed and establish a meaningful connection with their market. For many businesses, they invest time and energy in on-demand audio content also known as podcasting. Podcasting is gaining in popularity, yet the medium is not over-saturated, luckily. There is still an open space in the world of audio for you. Therefore, there's no reason […]
Podcasting is not as simple as turning on a microphone and letting out your guts. Many people think that it’s a simple task to get through, but it’s not exactly easy. When you start to work with professional level audio options, you’ll realize that this can become a time consuming, difficult process. That’s not to say it can’t be fun, or rewarding, but it can become increasingly difficult to work […]
