Word of mouth marketing is not as easy as it sounds, but it is simple. Have you ever heard that before? "It's simple, but it's not easy." Creating cutting edge buzz-worthy messages that go viral is no easy task. Let's see what you can do in your business to get the buzz going! First, identify and target your top influencers. You need to reach someone who is active on social media who blogs […]
Everyone wants their brand and their business to stand out from the rest. Therefore, the following questions must be asked: what sets you apart from the rest? What do you have to offer that your competition doesn't? Why should a prospect choose you over your competition? Every business owner must ask themselves these questions before they launch their business. It's part of the behind-the-scenes strategy that not enough businesses take seriously. […]
As Life Improvement Radio is moved to under the new HELIUM RADIO NETWORK, we've been quite busy productive! The team and I wanted to come in briefly and wish everyone a Happy Independence Day. Stay safe, stay smart and let the experts handle the fireworks! Thank you for your attention!
Before we begin, let us clarify what “syndication” means. Syndication is the act of distributing your podcasts on other networks. The proper term for our podcasters and the process of growth is distribution, but for the sake of the industry, syndication is more widely accepted. Syndication is a major component in our services within podcasting. It’s more popular with our current show hosts than live and recorded shows. It’s smart […]
In our previous blog, we discussed advertising with radio commercials and the many benefits of using radio over television and print media. We’re picking up right where we left off on part 1 of the Value Added series with voiceover commercials. Radio Commercials Have Their Importance (Continued) Using radio commercials in your advertising campaign provides you have a means of measuring your results. Going national or worldwide with a radio […]
Commercials … Voiceovers … Advertising … oh my! Are you utilizing all three of these tools the way you should? Are you using them for the reasons you should? In this blog, we go outside of the airwaves and look at the pieces that come before, during, and after FM, AM or XM radio. We decided to blog about both commercials and voiceovers as they are both forms of advertising. […]
After all the knowledge we’ve shared on getting started with podcasting, you should be ready to finally speak on the air! Keep in mind that this takes practice and no one is perfect. Some people are natural speakers, while others need to practice and become familiar with it. As long as you're willing to put in work and practice—practice—practice, you will no doubt improve as time goes on. Your podcasts […]
Before you read this blog on podcast distribution, be sure to have read all our previous essential blogs on podcasting. We have written a slew of blogs, but these are the key blogs to getting started: 1. Podcasting 101 | A Simple Guide To The Basics 2. How To Structure A Podcast For 2017 3. Setting Up Your Podcast For Success 4. Reasons You Should Outsource Production of Your Podcast […]
With the rise of streaming audio, radio and video services today, there is a lot of media overlap. The same shows and digital audio can be found, streamed and downloaded across multiple services. Movies on Netflix can be found on Amazon Prime, which may also showcase current TV shows that are only offered to Hulu subscribers. The same thing can be said for digital audio. Electronic dance music on Beatport […]
