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Speaking from a technical standpoint, the answer to this question is “no.” However, by passing on a website dedicated to your podcast, you miss a golden opportunity to promote your podcast to a wider audience and solidify your current audience’s interest in it.
A website is a valuable marketing tool for any business venture and podcasts are no exception. In fact, they may be even more essential, as podcasters struggle with getting discovered by their target audience. If people cannot find your podcast, they cannot subscribe to it.
When you have a website that is dedicated to your podcast, it gives you the opportunity to attract more traffic that can convert into new subscribers. The podosphere is overcrowded with hundreds of thousands of podcasts all fighting for the attention and of listeners. A website not only draws new listeners, but it also cements their loyalty by engaging them in ways only a website can.
What if some listeners do not find the topic of your current episode interesting, but they might be fascinated by topics covered in previous episodes? Your website provides a place where they can access recordings of your previous content.
Staying on brand with your podcast is important. Your target audience will align with the brand image they perceive as solving their pain points. A dedicated website gives you ownership over the identity of your podcast with its design, copy and bonus content.
Whether you manage the website yourself or hire a professional agency to handle it, you have the power to keep the content on-brand. You also do not have to worry about your podcast becoming impossible for subscribers to find due to changes with a hosting site or directory.
Including bonus content on your website is an excellent way for you to give listeners added value. This additional content does not have to eat up precious time or energy. You can simply repurpose content from an episode in a different way or even leverage content you did not use in an episode.
Ultimately, a website provides a central resource for promoting your podcast. You can send listeners to it from your social media accounts, feature your products and services, include exclusive offers from affiliates and design it with a share button to make it easy for listeners to share episodes. These tactics will all expand your organic reach and your audience.
Written by: #HeliumRadio