Marketing Strategy

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Before we begin, let us clarify what “syndication” means. Syndication is the act of distributing your podcasts on other networks. The proper term for our podcasters and the process of growth is distribution, but for the sake of the industry, syndication is more widely accepted. Syndication is a major component in our services within podcasting. […]

In our previous blog, we discussed advertising with radio commercials and the many benefits of using radio over television and print media. We’re picking up right where we left off on part 1 of the Value Added series with voiceover commercials. Radio Commercials Have Their Importance (Continued) Using radio commercials in your advertising campaign provides […]

Commercials … Voiceovers … Advertising … oh my! Are you utilizing all three of these tools the way you should? Are you using them for the reasons you should? In this blog, we go outside of the airwaves and look at the pieces that come before, during, and after FM, AM or XM radio. We […]

After all the knowledge we’ve shared on getting started with podcasting, you should be ready to finally speak on the air! Keep in mind that this takes practice and no one is perfect. Some people are natural speakers, while others need to practice and become familiar with it. As long as you’re willing to put […]

Before you read this blog on podcast distribution, be sure to have read all our previous essential blogs on podcasting. We have written a slew of blogs, but these are the key blogs to getting started: 1. Podcasting 101 | A Simple Guide To The Basics 2. How To Structure A Podcast For 2017 3. […]

With the rise of streaming audio, radio and video services today, there is a lot of media overlap. The same shows and digital audio can be found, streamed and downloaded across multiple services. Movies on Netflix can be found on Amazon Prime, which may also showcase current TV shows that are only offered to Hulu […]

A lot of people wonder what the best way is to cut through the crowd, get noticed and establish a meaningful connection with their market. For many businesses, they invest time and energy in on-demand audio content also known as podcasting. Podcasting is gaining in popularity, yet the medium is not over-saturated, luckily. There is […]


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