In case youâve been living under a rock, podcasts are now the new music to many people. In fact, more than 144 million Americans have listened to a podcast at some point. Thatâs almost half of the entire population of the United States. These audio programs can talk about anything under the sun allowing for people to learn something new even while doing another task. Listening to a podcast is […]
Podcasts are now a way of life for many because it allows them to learn about different topics, get inspired and motivated or just enjoy a good talk while theyâre driving to work, cleaning the house, or running an errand. In fact, almost half of the American population listens to podcasts, which is why it is now a significant platform for offering information. Now if you want to make a […]
The prospect of booking guests on your podcast can make even the most seasoned podcaster uneasy. This feeling intensifies if it is a guest whom you really want to book. New podcasters tend to struggle with figuring out how to go about booking guests. They flounder when reaching out to them or even when trying to find them in the first place. Despite how challenging it appears, the process of […]
It is easy to assume that a large number of downloads equals podcasting success. And yes, it is one of the important metrics - but it is not the only one. Like other business ventures, you need to incorporate several metrics in order to get a complete picture of whether your podcast is achieving the goals you set for it. While success may look a bit different to each podcaster […]
Choosing the site to host your podcast on is a big decision. The platform you pick will largely determine the technical capabilities you have for creating, hosting, broadcasting and recording your podcast. It is important to make sure you do not limit yourself with your selection. Consider these factors when looking for a podcast platform. Promotional Tools If no one listens to your podcast, your efforts are basically futile. This […]
A rapidly growing number of people who have business interests to promote are starting their own podcast. The benefits that hosting your own podcast offer for establishing thought leadership in your field and increasing your brandâs visibility are undeniable. But you may also be in it for the money. Starting and hosting your own podcast is just the beginning. Making money on it is another endeavor in itself. So, how […]
When you have invested time, effort and money into starting a podcast, the last thing you want is for no one to hear it. Yes, starting with a miniscule audience is acceptable and even expected, but you should gain more listeners with each episode. This point makes sense, but if you do not already have a following, how do you build a podcast audience? Narrow Your Focus It may seem […]
Hosting your own podcast offers many benefits that include establishing yourself or your brand as a thought leader, drumming up positive attention for your business and creating content you can promote on your website, blog and social media channels. But is the effort that starting a podcast requires worth the time and money investment? To answer this question adequately, we need to address how much time and money you can […]
âMic dropâ takes on an entirely new meaning when it comes to the marketing power that a microphone can give you. In fact, when you take the mic as the host of your own podcast, it gives you recognition as an expert in your field. How so? Well, think about the well-known people and brands familiar to you that have their own podcast, television show, book or publication. These properties […]
